Sublimation Pricing Guide: All The Beginners Would Want To Know

Crafting the perfect price structure can be a daunting task in sublimation, but it’s essential to success. It requires understanding your business’s costs and processes and gauging market perception to set that optimal fair rate.

At its core, though, pricing is less about numbers than conceptualizing customer value—a factor that marketing techniques heavily influence. In other words: getting creative with prices may prove more profitable than relying on formulas alone.

Creating pricing for a sublimated product may feel daunting, but it can be done with careful consideration of the costs associated with its production.

Factors such as total operating expenses and how efficiently your business produces must be considered when deciding on competitive prices that ensure you provide customers with high-quality services.

Predictable Charges

Get your business off to a great start by accurately predicting all yearly operating costs with an eye toward changes down the road.

Create and maintain a comprehensive spreadsheet that accounts for fixed costs and factors likely to vary over time, remember yourself.

Your future self will thank you for planning and setting aside money to receive what’s deserved: your hard-earned paycheck.

Crunching the numbers and budgeting wisely is key to ensuring your financial well-being. Ultimately, you’ll have an estimate of what you should expect in costs this year but don’t forget that unpredictable expenses may still come up. Be sure to keep room for those extra surprises to stay on top of your finances.

Annual Cost of Operating A Business

Breaking down the annual cost of operating a business can be overwhelming. Suppose you found out that number was $57,600 – with further info, it would mean something.

Instead, break this figure into more manageable chunks by calculating how many weeks you plan on running your company.

Have 48 in mind? Divide 57K, and what do you get? A neat weekly sum of $1,200 – making understanding those costs much more accessible.

Every business needs money to survive, but knowing exactly how much you need every day, hour and minute can be daunting. Luckily there’s a way to break this down that makes it easier for entrepreneurs everywhere.

Divide the total annual revenue needed by 48 weeks in the year (for $240 per week), then further divide that figure again into daily ($30) and hourly ($0.50 per minute).

With these numbers at hand, tracking your performance becomes achievable as well – hit those production goals each week, so your bottom line stays healthy. 

Production Processes 

Entrepreneurs can measure their potential success by understanding the hour-by-hour cost of running a sublimation operation.

For simplicity, assume it takes two minutes, 30 seconds for printing, and 30 more to the ready substrate, followed by 60 pressing the item in place to generate one piece at maximum output capability: thirty pieces each per hour.

Everyone’s business has associated costs, including ink expenditure, labor involvement, or employee coverage insurance.

These understandable operational expenses total $30/hr., meaning that any single produced item incurs just $1 all told (not counting separate fees for substrates). 

By crunching these numbers wisely with shrewd investments in materials and personnel, you’re on your way from having merely dreamed about opening up shop to accomplishing tangible progress.

With each job, you need to factor in pre-production and post-production costs. This means that while the primary production phase generates revenue, additional expenses are still incurred with logo work or wrapping the finished product.

Let’s look at an example: creating 12 plaques takes 24 minutes of actual production time, followed by 15 minutes for logos and a further 15 minutes packing them up – altogether, that adds 42 productive (and costly) minutes into your project budget ($0.50 per minute).

 Now those completed plaques will cost $2.50 apiece to produce before any profits can be made from their sale.

Sublimating coasters can be an efficient, large-scale process. Instead of producing one item per cycle, you can create five on a single sheet of paper in only two minutes.

Exploring different variables while formulating your costs will allow you to maximize production output at more affordable prices. Put: do the math so that everyone benefits from massive outcomes over short periods.

Markups and Perceived Value

Your markups can mean the difference between simply moving merchandise or selling it. While a product may not be worth much, the emotional connection with buyers counts most when changing hands.

Sublimation images go far beyond giving an edge to margins they create an “emotional margin” of value perceived by customers through visuals that evoke positive feelings and increase their overall worth.

Crafting images for this purpose should always be done with great effort, as people are willing to pay more for something unique. 


From meaningful family moments etched into the glass to promotional products designed with your customer’s needs in mind, putting care and thought into presents is a surefire way for them to be remembered.

Researching customer desires not only provides excellent insight but also has the potential to boost margins when given a creative spin. 

Personalization is the key to crafting an unforgettable present, whether a treasured family photograph on satin-finished glass or a promotional product tailored perfectly for your target market.

Need to make sure you get the most out of these products, research customer needs, and find unique ways to spin them to create high perceived value and generate better margins than before. Taking those extra steps will ensure that any gifts given are never forgotten.

How to Price Items for Retail

Mastering sublimating doesn’t need to be expensive or overwhelming. To break down the costs and keep your pricing fair, start small with a “starter” project like coasters. Multiply the price of items, printing design fees, and miscellaneous expenses by 3.5 for restocking funds and taxes – plus give yourself some profit there too.

Find out what works best in your market when adjusting prices up or down; remember to include room for sales incentives.

Remember, though: additional factors such as electricity bills, depreciation on tools, etc., are all separate costs that should not be included in this calculation.

If you want to break into the small business world, have no fear. Though mistakes may be inevitable at first, they can become your most considerable success in the long run.

Consider giving away any defective items or selling them as seconds – people love a bargain, after all. When choosing how and where to sell your goods, consider options such as eBay, Etsy, and Shopify.

Remember that though low prices might draw customers in initially, quality products will ensure their loyalty over time, so make sure to use materials and craftsmanship when setting up shop.

Opt for ‘the sweet spot price’ right between high end & bottom dollar offerings – this draws newcomers like yourself towards profitability once word starts getting around about just how significant those products are.”


How much does sublimation printing cost? 

Sublimation printing costs vary depending on the size of the item and quantity. Prices range from $2 to $20 per square foot for single-sided prints or higher for double-sided prints.

Generally, oversized items are more expensive than smaller ones. Quantity discounts are often offered by printers as well. 

What type of materials can be used for sublimation printing? 

Sublimation printing works best on polyester fabric, but some printers may offer other substrates such as nylon, cotton, and acrylic. It’s essential to consult with your printer about which materials are best suited for your particular project.

What type of artwork is required for sublimation printing? 

Sublimation printing requires high-resolution digital art files, usually in vector format. Vector graphics are best because they can be sized to any size without losing quality.

Artwork should also be designed in CMYK color mode, and all fonts should be converted to outlines for the best results. 

Are there any other costs associated with sublimation printing? 

Yes, additional costs may be associated with preparing the artwork or setting up a new press run. Ask your printer about these costs upfront to factor them into your budget. Additionally, shipping charges may apply if you need your items shipped.